#BetterWithABang (and Olufsen)
Our challenge was to develop a bold idea for Bang & Olufsen that could travel organically, without a massive media budget, making them part of the cultural conversation and pop culture.
We arrived at the insight: Everything sounds better with Bang and Olufsen. (Even the worst things people can say).
Using this insight, we created a digital campaign based on a series of short videos to post on Bang & Olufsen’s social media platforms. They feature the most annoying phrases and words from the last few years, and make them sound beautiful.
Our goal was for these videos to become a social trend that everyone could take part in, putting B&O at the forefront of popular culture.
Team:
Copywriters: Manuela Montoya and Eva Dolan
Art Directors: Sopon Kiattipattanakul and Pongsakorn Phumsiridol
